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The "Midas
Touch" Library
"MIDAS TOUCH
MARKETING"
4 Audio Cassettes
summarize the information originally featured in Dan Kennedy's
full-day seminars on successful marketing strategies for any
business. Entrepreneur Magazine said that Dan "has at least 101
moneymaking strategies for any business." Here's what you'll
discover on these tapes:
- Little Known
Psychological Secrets Of Stimulating Maximum Referrals &
Word-Of-Mouth Advertising
- How One Simple Piece Of
Paper And Just 60 Seconds Of Conversation Can Double Your
Customer Base In 30 Days Or Less
- Combine Target
Marketing And Testimonial Marketing To Spark Super-High Response
And Pre-empt Price/Fee Resistance
- Three Simple Steps To
Direct Mail Success
- Two Main Criteria For
Choosing Productive Mailing Lists
- THE Secret Factor That
Controls Response To Sales Letters
- Six Ways To Enhance
Your Offer, Make It A Most Powerful MAGNET
- Fourteen Quick &
Easy Rules For Maximizing Impact Advertising
- THE One Mistake NEVER
To Make When Offering Discounts
- Increase Frequency of
Purchasing Of Customers
- How To Prevent Sales
Slumps
- Why
"Turnover" Is Not Negative
- THE Fastest Way To Get
Big Increases from Any Sales Organization
- How To Combine
"Marketing" With A Live Sales Force
- The Two Kinds Of
"Bias" That Guarantee Maximum Growth And Profits For
Any Business
- What You Must Remember
About Trends -"Win By Price, Lose By Price": How To
Sell More By Raising Prices And Having Higher Prices Than
Competitors'
"Midas Touch
Marketing".....$69.00 - ORDER NOW!
"MIDAS TOUCH
DIRECT MARKETING"
4 Audio Cassettes present
the key concepts, principles and strategies that Dan moves from the
world of 'direct marketing' to supercharge any business or sales
career. Here' what you'll discover on these tapes:
- How to replace
Traditional & Ordinary Advertising with Direct-Response
Advertising
- How to Make Good
Advertising Decisions - THE Economic Principle that Should
Govern ALL Advertising Investments
- How to Increase the
Value of Each of your Customers
- The Secret Reason Why
Your Competitor(s) Succeed in Wooing Away Your Customers
- How to avoid
"Growing Broke"
- How to Profitably use
Mailing Lists
- OFFERS: Why & How
To Structure Offers Differently For Different Markets, For The
Same Business
- Seven "Magic
Tricks" to add OOMPH!!! to your Offers
- When to use different
Direct-Mail Formats - How to GUARANTEE that YOUR Mail Will Be
Opened
- Three Hurdles the
Headline or First Sentence Must Leap Over, Or Nothing Else You
Do Matters
- How to "Move"
People Through Your Copy
- How to Recognize and
"Copycat" the "Look" of a Successful Sales
Letter, Ad, Brochure, Coupon, Etc.
- If you can sell, you
can write powerful Sales Letters
"Midas Touch
Direct Marketing".....$69.00 - ORDER
NOW!
"MIDAS TOUCH
SELLING"
19 Secrets of Exceptional
Results Selling. Dan's very different approach pre-empts objections,
eliminates price resistance, creates consultive positioning,
utilizes 'Takeaway Selling' more. Here's what you'll discover on
these tapes:
- How to Pre-Empt and
Prevent Price Objections AND how to Destroy "Cheaper"
Competition
- How to Get to the
Decision-Maker, Fast
- How to use Openness and
Honesty - in a surprising way - to gain an Extra Edge in Selling
- If President Bush had
used this SECRET (which he now uses very effectively in his
speeches) in the election, there never would have been a
President Clinton
- Why and How to use
Proven Selling FORMULAS
- The Five Keys to Peak
MENTAL Preparation for Each Selling Situation
- THE all-time #1 best
Closing Technique - THE only closing technique you need!
- Apply Dan's TAKEAWAY
SELLING - so people jump through hoops and just about beg to be
your customers/clients/patients
- How to imperceptibly,
even secretly CONTROL the outcome of every conversation
- The SEVEN SECRETS of
'MAXIMUM PERSONAL INFLUENCE' - use them to transform your entire
selling experience
"Midas Touch
Selling".....$69.00 - ORDER NOW!
"THE COMPLETE
LIBRARY"
The Complete Midas Touch
Library - all three of the above programs, a savings from their
individual prices of $69.00 x 3 = $207.00. (You save $68.00).
"Midas Touch
Marketing".....$69.00 - ORDER NOW!
"Midas Touch Direct
Marketing".....$69.00 - ORDER NOW!
"Midas Touch
Selling".....$69.00 - ORDER NOW!
"The Complete Midas
Touch Library".....$139.00 - ORDER NOW!
| "To my
speaking colleagues: I've said it before and I'll say it again
- there is no one who knows more about the real world of
speaking than Dan Kennedy. When it comes to knowledge of how
to organize, market, sell and build products and services at a
profit, Dan Kennedy has no equal. For over a decade, I have
utilized Dan's ideas in my own speaking, training and
consulting business. As a consequence, we have been fortunate
enough to show consistent growth and continue to do so. I
recommend Dan's services highly."
-William
T. Brooks, CSP, CPAE, CPCM
The Brooks Group, Greensboro, NC |
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