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"How would
you like to have me - Dan Kennedy - sitting in your office, waiting,
"on call", to leap to attention and give you my very best
advice, answer, or strategy any minute you need it, day or
night?"
By Dan Kennedy
I want to tell you about a
moneymaking tool extraordinaire, that I have invested 19 years in
making. It is called POWER POINTS, and it is, by far and away, the
most valuable and important tool or product of any kind I've ever
brought forward, and I can't wait to describe it to you in all of
its glorious detail.
The problem: how to access what I know efficiently, to get what
you need, when you need it.
The answer: Power Points.
Let me explain how this tool was built.
Two years ago, a very capable editor and organized-thinker, very
familiar with my work, took everything we could find that I had
said, taught, recorded, or written, published and unpublished, even
consulting session notes, since 1975.......quite literally a
trailer-truck full of raw material......and set out to edit out all
the duplication, pull together all the gems, and get it organized
into categories and disciplines, somewhat like an encyclopedia. It
took her nearly an entire year of very dedicated effort. I invested
a large sum of money in her efforts. Now I've been working with what
she delivered, to make it even more useable and accessible.
In total, 19 years of my experience and nearly 3 years of arduous
labor have gone into assembling POWER POINTS for you.
Here was my goal, my idea:
At any time, for any specific purpose, you could go right to the
proper place in this tool and get a quick, concise refresher- what
would Dan Kennedy think and say about this?
So, let's say you're getting ready to go and give a speech, to
persuade 10 or 10,000 to accept your proposition or buy your
products. You could instantly yank me into the room and get a quick
download of my best advice and strategies for group selling,
platform selling, and public speaking.
Or let's say you're putting together a new sales letter or
advertisement, and you're stumped on the offer. You get me to
instantly beam down into the chair next to your desk and reel off my
very best suggestions for building the most powerful, magnetic
offers possible.
Or, you're about to get on the phone and negotiate a deal with a
particularly difficult client. Blink your eyes like Barbara Eden and
-- zap -- there I am, to go over a handful of key ideas about
winning in negotiations.
I'm at your beck and call. Anytime. As needed. As often as
needed.
Many of my students have been asking for a resource like this for
years. Maybe you're one of them. It's finally here. Now you can keep
me on the shelf right next to your desk, ask me a question any time
you want to, and get an instant answer. (If you've profited at all
from what I've provided to you so far, why wouldn't you jump at
this?)
What is a Power
Point anyway?
A Power Point is something
so important, so critical, so pivotal that it alone can make or
break the project, the marketing piece, the ad, the letter, the
phone call, the presentation, the entrepreneurial plan of action.
A Power Point is something so useful, influential and effective it
can resolve even a seemingly enormous problem, can break through
paralysis of analysis, provide light in darkness to show you the
best way out.
A Power Point is THE factor, the idea, the principle, the truth that
makes THE difference between success and failure.
In my new POWER POINTS Manuals, I've identified 979 of these Power
Points, divided into 3 main categories:
1. Advertising,
Marketing & Sales
2. Personal Achievement & Productivity
3. Entrepreneurship & Business Success
......but there are a
gazillion sub-categories. Just for example, in "Advertising,
Marketing & Sales," there are sub-categories like:
Headlines..... Offers..... Guarantees...... Consumer Psychology.....
Multi-Step Marketing..... Lead-Generation..... Sense Of Urgency.....
Positioning..... and many, many more.
Here's just a tiny sampling of the gems to be found in POWER
POINTS:
Entrepreneurship
& Business Success:
- The paradigm shift in
how you see yourself, that produces enormous, fast gains in
sales and profits.
- What is the secret of
the entrepreneur who can take risks without worry?
- What to do if everybody
hates your idea?
- The best piece of
people management advice that everybody ignores.
- THE Cardinal Rule of
Delegation.
- THE financial secret
that pulls extraordinary profits from ordinary businesses.
- Why increasing sales is
rarely the right #1 priority.
- The Three Rules Of
Management that prevent panic, insure objectivity instead of
emotional response, and foster calm peace of mind.
- How the
Mini-Conglomerate Strategy can conquer most entrepreneurs
biggest, most frequent reoccurring, most distasteful problem.
- How to look at customer
retention.
- What one ingredient
should every product have, before you invest in marketing it?
- How to create a Cash
Flow Surge when you need it most.
- What single,
reoccurring decision has more to do with your long-term success
in business than any other decision you'll ever make and why do
most entrepreneurs blow this one more often that not?
- The power of parasite
marketing: how to create marketing capital out of thin air.
- What is the purpose of
being in business? (Most entrepreneurs have this all screwed
up!!!)
- The power of overhead
creep.
- Why EGO is your worst
enemy, and how to protect yourself.
- The Five Rules Of
Business that, followed, virtually guarantee ultimate wealth.
SALES:
- The only kind of
question to ask when closing a sale.
- How a simple
misunderstanding costs most professional offices, service
businesses and stores small fortunes year after year.
- What you must know
about offending people.
- The one thing every
prospect, customer or client wants so desperately that they will
buy just about anything from anybody who can fulfill this primal
need.
- How to make price a
non-issue every time! (2 simple techniques that take price out
of the buying decision, even in price sensitive businesses
filled with cheapest price competitors!)
- In person-to-person
selling or negotiating, the most important trick that melts
resistance away.
- The power of package
selling.
ADVERTISING:
- What is more important
than creative, copy, offer, target markets, etc. in making your
advertising pay off?
- How to (at least)
double the readership of just about any ad.
- THE most effective kind
of direct-mail campaign.
- How to use five
Emotional Factors to make advertising sizzle.
- What is THE one thing
people are eager to buy, above all else?
- The power of unfair
comparison.
- The two most frequently
made mistakes in advertising.
- Two magic words that
boost the pulling power of most headlines.
- The power of the right
offer.
- Two obstacles that even
the very best copy, message and offer can never overcome.
- Why should you
advertise? (Believe it or not, most people don't know, and waste
a lot of money as a result.)
- A tough, challenging,
in-your-face question that will make all your advertising
better.
- A sure winner
direct-mail campaign for just about any business.
- The power of the hidden
benefit: how to use this strategy to re-invest tired offers.
- Five millionaires met
on a Caribbean island, as a testament of the power of this one
secret.
- The power of risk
reversal: how to create compelling guarantees.
- The power of primacy
and recency.
- The sales letter trick
most copywriters forget.
The Power Points
Incredibly Detailed Index Makes All This Work For You As If I Was
Sitting Right There, Waiting To Instantly Answer Any Question.
The INDEX is darned near magical. Putting together the Index was
almost as Herculean a project as was doing everything else.
This is a detailed, cross-cross-cross referenced, highly organized,
easy to use Index, so you can get from question or topic to answers
fast. Every Power Point is numbered, every page is numbered, and
both sets of numbers are used in the Index.
You can go to the Index and instantly find all my Power Points for:
- Sales letters
- Offers
- Envelopes
- Order forms
- Multi-step marketing
campaigns
- Promotional books
- Lead generation
- Using mailing lists
- Recorded messages
- Preparing for an
important negotiation
- Reacting to sudden
adversity
- Increasing a business
cash flow
- Cleverly re-inventing a
business
- Cheap, do-it-yourself
market research
- Adding sizzle to a
speech
- Etc., etc.
How big is
POWER POINTS?
As big as my career
experience.
I have consulted in over 176 different businesses, industries and
professions, with clients ranging in size from less than a million
dollars a year in sales to over a billion dollars a year in sales,
and everything in between. My clients successful results have made
me a marketing legend.
I have built, bought, sold businesses. Created publishing and
marketing businesses for $500.00 to $5,000.00 that have subsequently
produced millions of dollars in sales.
I have had enormous and embarrassing failures.
I have private clients in continuing relationships as long as 10
years, customers and subscribers who've been with me as long as 15.
I have faced hundreds of business problems, thousands of marketing
challenges, turned losing projects into winners, multiplied profits
and incomes, invented truly new and innovative methods and
strategies, even revolutionized a few entire industries.
Every ounce of all that experience, successful and unsuccessful, is
condensed and included in POWER POINTS.
POWER POINTS is so gigantic it can't even be put in one
volume! POWER POINTS will be delivered to you in three large
volumes: the first volume, Advertising, Marketing & Sales; the
second, Personal Achievement & Productivity; & the third,
Entrepreneurship & Business Success.
As an option, in addition to the Manuals, you can also get the
entire POWER POINTS ENCYCLOPEDIA on a fully searchable CD-ROM. That
means you can just pop that little doohickey in your computer, type
in a couple of key words, and the CD-ROM instantly finds all the
Power Points related to your key words. Or, you can just click on
the subject category or individual Power Point(s) you're interested
in seeing.
POWER POINTS was initially offered ONLY to my private clients and
Inner Circle Members. It was then set for publication at $599.00.
But Ted Ciuba has published it in a different binding, in higher
volume, and created cost savings he's decided to pass along to you.
And (obviously) convinced me that this should be made available to
all my customers -- not just Inner Circle Members.
Right now, you can get the entire POWER POINTS SYSTEM for just
$299.00. A huge 50% discount from its initial retail price of
$599.00. Or, order now and get the System Manuals AND the new CD-ROM
for just $399.00, still a big 33% savings.
You might put thousands of dollars in your pocket from just one use
of POWER POINTS. Imagine what you might make by asking it a question
everyday?
Wake Me Up In
The Middle Of The Night
Go ahead: worry me
endlessly with your questions. Poke me in the side and ask me
questions all day long. Roll me over and ask me a question in the
middle of the damned night. Like a circus sea lion who does a
somersault every time a dead fish is waved over its head, I will
leap to alertness, ready and eager to give you my very best ideas,
advice and answers at a moment's notice, any time, as often as you
desire. That's what owning POWER POINTS enables you to do.
This really is THE ultimate Dan Kennedy product; if you've benefited
from any of my products, then you must have this product.
| "I have been
using your materials and advice for two years, as
Vice-President of Sales and Marketing for a mortgage company.
I am directing a direct-mail campaign that sends over 75,000
pieces a month to homeowners all over the United States. Our
direct-mail program has resulted in a 300% to 400% increase in
sales and profit."
-Doug
Hinton, Seacoast Equities Inc., La Mesa, CA |
"Power
Points" by Dan Kennedy.....$299.00 - ORDER
NOW!
"Power Points with Cd-ROM" by Dan Kennedy.....$399.00 - ORDER
NOW!
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