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How To Make
Enormous Amounts Of Money Packaging & Marketing Information
By Dan Kennedy
Yes, we WANT to know.
America's thirst for inside information, for how-to-do-it-ourselves,
for secrets, for information of every imaginable variety is
insatiable.
Look around. Bookstores are bigger and busier than ever.
Specialty-interest how-to videos sell by the millions.
Specialty-interest magazines proliferate. Newsletters. Seminars.
Courses. 900 Numbers. Infomercials. Talk radio's boom. On-line
services. Everywhere you look, you'll see "information"
being sold, bought and consumed at an unbelievable pace.
Fortunately, anybody can get in this game, "cheap" if
necessary, and make a fortune.
I have personally made my fortune marketing "information"
- but I'm not a college grad; I have no formal training in writing
or in advertising; I stuttered as a kid and barely survived high
school speech class; I have no special, technical expertise; and,
for me, a computer is a big, fat paperweight. I suppose I'm woefully
unqualified for this business. I doubt if I could even get a job at
a New York ad agency or publishing company. Still, this year I'll
sell over a million dollars worth of my own "information
products." (And help my clients sell 100 times that much!)
If you're a "novice", how can you find out about all the
opportunities in this field? I have one big, giant, all-encompassing
resource that will absolutely astound and amaze you.
If you're already a "pro" in some aspect of the
information business, I want you to know that THOUSANDS of
knowledgeable, experienced and professional pros have bought this
resource and praised it as their best-ever investment.
The Ultimate
Information Entrepreneur Super Manual 5th Edition/Up-Dated
This huge 589-page Manual
covers EVERY imaginable way you can make enormous amounts of money
By packaging and marketing information. I've included a partial
Contents List on the next two pages. Now, let me tell you a little
bit about the background of this very unusual resource:
It All Started
With A Chance, Off-The-Cuff Remark Over A Friendly Chivas &
Water
I was sitting with a
long-time client, at a patio table, at a popular resort in southern
California, sipping a Chivas; we were relaxing after a long day of
meetings, mostly talking about nothing, when he said: "I'd give
a thousand dollars just to root through your file cabinets."
"Root?" I asked.
"Yeah. Look. Dig. Treasure-hunt. Poke. Maul. Swipe. Root."
So I Dumped All My File Cabinet Drawers Out On The Floor..... and
he was right; there was a fortune there in information - including
countless little 'tidbits', examples of unusual strategies,
little-known sources, stuff I pretty much kept to myself. Anybody
trying to market "information" in any form would kill for
all this - or spend nearly 20 years accumulating, saving, sorting
like I did. So, the first edition of this book was born.
By the way, ads I've created for my products and my clients run in
many national magazines and other publications, to the tune of
$20,000, $30,000, $50,000 or more every month. Some ads have been
running and producing every month for years. One client's in the 5th
consecutive year airing the same infomercial I created for him.
Another client mails tens of thousands of the letters I helped him
develop every month. Another has a $200,000.00+ per month home-based
business. I could go on and on. And all that how-to know-how is in
this book.
This May Have
Been The Ugliest Book Ever Published.
I took the piles on the
floor, sorted 'em by topic, photocopied a ton of stuff, wrote
explanations to go with it, and spiral-bound it all together into a
rather ugly, lumpy, very unpretentious, fat book. And, largely
thanks to enthusiastic endorsements from such people as Gary Halbert
(arguably the all-time greatest practitioner of "salesmanship
in print", publisher of The Halbert Letter) and Greg Renker (Guthy-Renker
Corp., famous for infomercials and information products like 'Think
And Grow Rich', 'Personal Power', etc.), I quickly sold over 1,000
copies - at the fat-as-the-book price of $199.00. And I have
received more praise, more testimonials and more recognition for
this ugly, fat book than for anything else I've ever done. Heck, it
even won the Book Of The Year Award, in the 'Mail-Order' category,
from the North American Bookdealers Association.
Since then, thousands more copies have been sold throughout the
U.S., Canada and in several other countries. Harv Eker, one of the
leading seminar leaders in Canada, dealing with entrepreneurial
subjects, offers it at all of his seminars. Ted Thomas, joint
venture marketing expert, says it's the very best resource he's ever
found.
If Somebody
Tries To Take Your Copy Away From You, You'll Be Tempted To Fight
Him To The Death
I was on an airplane with
one guy; he pulled it out of his briefcase; and, geez, it looked
like it had been through a hurricane and run over by a truck - pages
were loose, there were Post-It Notes all over it, the visible pages
were covered with handwritten notes and hi-liter pen markings, and
the whole mess was held together By two thick rubber bands.
"Use that a lot?" I asked.
Not recognizing me, the fellow said, "I'll tell you something -
after nearly twenty years in mail-order, I'd given up on finding
anything really new AND useful in any book until I got this thing. I
use this just about every day. I won't even travel without it. I'm
trying to absorb it all into my brain before it self-destructs
completely. Most valuable thing I ever bought."
I'm pretty confident you'll feel the same way about your copy. And
I've got good news. We've added a detailed Index, so you can find
things. (The first edition didn't even have page numbers!) I
recently went through and up-dated it and even added a few more
things. We even strengthened the spiral-binding. But we didn't raise
the price. It's still $199.00.
A Partial List of Topics included:
- HOW TO PRODUCE YOUR
"INFORMATION PRODUCTS"....12 Steps to an audio
product....18 Steps to a video product.... How to save 25% to
75% from most video production quotes!.... How to create and
sell a "Moneymaking Business Opportunity".... The 39
best kinds of 'Information Products'....
- UNDERSTANDING AND
PROFITING FROM "THE MONEY ISSUES".... How to replace
up-front costs with royalties and: how to convert vendors to
at-risk partners....
- PREPARING MARKETING
MATERIALS FOR YOUR "INFORMATION PRODUCTS"
....Everything you need to know about what works and what does
not (based on 5-Million-$ research and experience)....
- HOW TO MAKE BIG MONEY
SELLING YOUR "INFORMATION PRODUCTS" WITH CHEAP
CLASSIFIED ADVERTISING.... The"best" media....
Classified ad Copywriting tips....
- HOW TO BE A "BIG
PLAYER" IN THE "INFORMATION PRODUCTS BUSINESS"
WITH PRINT MEDIA
- DISPLAY ADVERTISING....
How to get Agency Discounts.... First-Time Advertiser
discounts.... and save 17%-50% off "rate cards" (price
lists).
- HOW TO CHOOSE THE RIGHT
MAILING LISTS TO PROFITABLY SELL YOUR "INFORMATION
PRODUCTS" VIA DIRECT-MAIL.... How not to get ripped
off (Most beginners do!).... Where to learn about and
'comparison shop' thousands of good lists....
- MARKETING STRATEGIES OF
SPECIAL IMPORTANCE WITH "INFORMATION PRODUCTS".... How
to use Guarantees to boost response.... "The Charles Atlas
Method" can double your profits...."
- HOW TO REALLY GET
"FREE" ADVERTISING FOR YOUR "INFORMATION
PRODUCTS".... How to get on lots and lots of Radio Talk
Shows.... be interviewed over the phone, long distance.... give
out your 800#.... sell your products!
- UNUSUAL WAYS TO MAKE
MONEY WITH YOUR "INFORMATION PRODUCTS".... How to sell
by mail to Libraries.... How to sell by mail to the Military....
- HOW TO GET YOUR
"INFORMATION PRODUCTS" ADVERTISED ON TV - IN
INFOMERCIALS.... Transcript of my complete speech on the
Information Business from the famous Gary Halbert Key West
College Of Millionaires Seminar, which direct marketing
entrepreneurs pay $7,000 to attend....
- HOW TO MAKE A LOT OF
MONEY, BUILD WEALTH AND NET WORTH AND SELL "INFORMATION
PRODUCTS" VIA THE NEWSLETTER BUSINESS....Why the Newsletter
Business may be the best business in the world.... Advice
directly from the most successful newsletter entrepreneurs in
America....
- HOW TO MAKE MONEY
SELLING "INFORMATION PRODUCTS" AS A PROFESSIONAL
SPEAKER.... 5 ways to establish and promote yourself, your
credibility and your value as a speaker.... Why and how being a
"part-time" (not full-time) speaker" is a
marketing advantage....
- HOW TO MAKE MONEY
SELLING "INFORMATION PRODUCTS" IN THE SEMINAR
BUSINESS.... 5 types of seminars you can make money
promoting....12 best ways to market ANY seminar....12 'tricks'
for boosting attendance....
- HOW TO MAKE MONEY
SELLING "INFORMATION PRODUCTS" BY PHONE.... New ways
to make money and sell products via 'recorded messages"....
How to get "information Products" telemarketed by
professionals on commission - with no investment, no hiring, no
hassles....
- HOW TO MAKE MONEY
SELLING "INFORMATION PRODUCTS" VIA MULTI-LEVEL
MARKETING AND/OR HOW TO SELL A MULTI-LEVEL OPPORTUNITY BY
MAIL.... Facts & Myths.... all about MLM/Network
marketing.... What you must know about "the legal
issues....
- HOW TO MAKE LOTS OF
MONEY FROM THE MAILING LIST(S) YOU DEVELOP BY SELLING
"INFORMATION PRODUCTS".... 3 ways to make BIG MONEY,
even from "small" lists.... Who will pay you 50 cents
per name?....
- HOW TO OPERATE YOUR
"INFORMATION PRODUCTS" BUSINESS PROFITABLY AND
EFFICIENTLY.... AND HELPFUL INFORMATION ABOUT VENDORS AND
SUPPLIERS FOR YOUR "INFORMATION PRODUCTS" BUSINESS....
Best "short run" book printers.... How to self-publish
books at amazing low costs.
| "I've used a
lot of your ideas, with the latest success wrinkle being 'your
choice'…I created three levels of packages…I've had a near
75% up-sell from $2.95 to $50.00 on my recorded message!"
-Mark
Smith, Expert In Trade Show Selling, Colorado Springs, CO
"I am
one-third of the way through The Ultimate Information
Entrepreneur and almost done with the Conference Tapes - both
have been terrific! The information is very valuable and has
re-stimulated my thinking about how to promote my business and
products."
Steve
Miller, The Adventure Of Trade Shows, Federal Way, WA
"Dan Kennedy
is a lean, mean information selling machine. His amazing
business blueprint, The Ultimate Information Entrepreneur,
gives you more useful, wallet-fattening secrets than 10 other
books. Reading it is like getting a master's degree in how to
profit from today's information age economy. Just one idea I
took from one page out of Dan's Manual paid me back over
$10,000.00 almost instantly. I simply can't recommend this
highly enough. It's worth ten times the price."
-Mark
Nolan, Financial Freedom Association of America, Citrus
Heights, CA
"I don't
think I would have bought your book (The Ultimate Information
Entrepreneur) if it wasn't for your almost hypnotizing copy.
If I hadn't, it would have been my loss. It's worth a lot more
than it's price. And Dan, if you can produce something like
that, you are worth whatever you charge."
-Alan
Shawn Feinstein, The Feinstein Foundation, Cranston, RI |
"The Ultimate
Information Entrepreneur Super Manual" by Dan
Kennedy.....$199.00 - ORDER NOW!
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