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How to Get a Million Dollars Or More Of ‘Advertising', Free of Charge.... Make Your Product, Service, Business, Cause Or Yourself Famous Locally, Nationally Or Globally, FREE.... Even Tap The Enormous Powers Of Major Media, TV Shows Like 'Oprah', 'Sally', Today Show', Publications Like 'Time’ and 'USA Today', Free!
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Dear Entrepreneur, I have gotten millions of dollars of "free advertising" for myself, my products and for my clients - but I really get a kick out of showing people like you how to "do it yourself", fast, cheap and simple. (If you call up some fancy- schmantzy PR firm with six names on its stationery, they'll quote you "retainers" of $2,000, $5,000, even $10,000 a month to do for you what you can easily do BETTER for yourself, for PENNIES, nickels and dimes!)
How I Raised Myself From Failure to
Success In Just so you know I'm well worth listening to, here's a quick summary of some of my best achievements with free publicity:
Oh, and incidentally, here are the two most important things to know about why I'm qualified to help you: Big Point #1: I didn't do this once. I didn't just "get lucky". For three different products and businesses... one involving collectibles, another involving "how to meet your dream mate" information and yet another with business products sold to business people... I've turned on my "free publicity machine" and attracted great media attention just as easily as attracting a swarm of bugs by turning on the porch light on a dark night. The SYSTEM that I've wound up with is UNIVERSAL. You can apply it for ANY purpose. And it'll work like a dream, just like the "system" of gravity works when you drop a pencil. Big Point #2: I did NOT just get a bunch of publicity and bathe a giant ego in the warm glow of fame. You can't put any of that in the bank. No, I am NOT interested in being famous just for the sake of being famous like Kato Kaelin. Nor do I want a big, fat scrapbook of newspaper clippings. I want MONEY. So when I crank up my "free publicity machine", I crank up a "Money Machine" bringing floods of cash customers... eager buyers for what I offer. I'm going to show you how you could make great gobs of cash with free publicity. That's what I'm all about. But it wasn't always like that. When I first started trying to make publicity work, I was a dismal failure. I started trying way back at age 15. I collected a table full of books by so-called publicity experts – most of whom I'd never heard of and had no publicity of their own to brag about (which should have told me something, but I was young and dumb). I followed their instructions. I labored over press releases and expensive "press kits". It took quite a while before I gave up altogether on their "normal" way of doing things. But finally I did give up. It turns out that most of the "pros" in this field needlessly complicate the entire process, to make it mystical and very expensive, so they make a lot of money whether their clients do or not. So everything they know how to do is a lot more beneficial to them than it is to you or me. So I gave up on them. And I struggled to find my own way. Testing this idea, then that one. Seeking out people who actually had gotten a lot of press coverage AND made money doing it, and looking at what they did. Talking to media people about what I'd been doing wrong. Looking for the FORMULA that would let me break through all the clutter and COMPEL the media to give attention to me. Through a sequence of events, contacts, discoveries and costly experiments you probably couldn't replicate if you tried for 100 years, I came up with a fairly simple process that really worked. In fact, the first time I applied it in its entirety I got more publicity and sales than I ever dreamed possible. That was my "Brooklyn Bridge" venture. Now, here's what I "perfected" as a result of "selling the Brooklyn Bridge" ...thousands and thousands of dollars worth of it! ...using free publicity:
Now, those five secrets alone can help you launch a new product, business or idea and get lots of free "ink" in newspapers, magazines, newsletters and, if you want it, radio and TV exposure. But this is just the tip of the iceberg. For example... When Johnny Carson Called, I
Discovered Yet Another Right here. I'm going to reveal something very few people understand about "the domino effect of publicity" This secret can make you rich so pay close attention. When the people from the Johnny Carson Show called me out of the blue (I had not sent them anything), they told me it was because they saw a story about me and the Brooklyn Bridge in a small Midwestern town's newspaper.
BIG publicity opportunities often come from small publicity. THE BIGGIES – The Tonight Show, Letterman, Today, USA TODAY, National Enquirer, etc. – have staff members constantly scouring "little media" like small town newspapers, small town radio and TV shows, specialty magazines looking for the news, different or odd. Now most people seeking publicity ignore all the "small" stuff. Why bother with that, they ask? Who cares if some weekly newspaper in Podunk, Iowa writes about me? What good is that? They’re wrong. Johnny Carson gave TEN MINUTES of air time to talking about me and my Brooklyn Bridge deal. TEN MINUTES on The Tonight Show. Do You know what it would cost just to buy 10 minutes on that show? And to hire Carson or, today, Leno to do that commercial for you? Millions! You really CAN’T buy that kind of promotion. But you CAN get it free with publicity. New Technology Makes What Was
Time-Consuming And Expensive Early on, as I perfected the parts of my System , I had to do everything the slow and hard way. News releases had to be typeset, taken to a printer, then put in envelopes, the envelopes, addressed postage bought and put on, and schlepped down to the post office. And, unfortunately, a lot of the news releases got screened out in the mailrooms and never got delivered into the hands of anybody who could do anything with them.
First of all, there’s desktop publishing. You’ve probably got a PC and some kind of simple word processing software. Well, with that, you can sit down and create a professional, attention - commanding news release (as well as the other "tools" I use and teach) in minutes. When the occasion demands it, it’s easy to personalize the individual releases. It’s also easy to store it all and make small changes easily and instantly. Second, the best thing for me since air: " broadcast fax." This is perfect for the "publicity blitz." Get this: I can show you how to fax a one page press release anywhere in the country for just 15˘ cents after 5 PM. That’s cheap! No envelope, no copying, no postage. Zap. 15˘. It’s there in 30 seconds. But what’s even more exciting (and profitable) is that it’s just as easy to fax 1,000 of them as it is to Fax just 1. No more work. You can "blast out" 100, 500 or 1,000 of the press releases to 100, 500 or 1,000 different contacts all at one time, instantly, with the push of a button or a phone call. You don’t even do the Faxing - it’s done for you.
A broadcast-Faxed news release is what got me a TWO PAGE ARTICLE, IN COLOR, IN FORBES MAGAZINE. If I bought two pages of advertising in Forbes, I’d pay between $50,000 and $75,000.
For $100.00, just $100.00, I – you – can conduct an instant publicity blitz to 700 selected media contact. This is a great, cheap way to "test" a new idea, story, product or ‘pitch’. This is a great way to respond to a very timely event, to link yourself to what’s going on in the news. And, if only ONE out of the 100 contacts choose to do something with you, that’ll get you exposure ("advertising") to thousands or tens of thousands or maybe hundreds of thousands of people...and bring lots of buyers running to you via your toll-free 800 number, recorded message, address or whatever. All for a hundred bucks! If you go out and buy advertising, what can you get for a hundred buck?
Next, there’s fax-on-demand, recorded messages and the internet. These, too, are great technologies you can use to get tons of free publicity. When you put the techniques I perfected for creating super-powerful but simple news releases with the right "hooks", my strategies for handling the interviews and publicity so you are sure to sell things and make money, and my other publicity ‘tools’ together with these technologies, you have truly AWESOME MARKETING POWER. You get to LEVERAGE pennies into hundred dollar bills. Now let me tell you WHY you should want to do this. Why you should LUST AFTER being able to do this. Paid Advertising Isn’t Worth
Spit Compared to What You Can Get When I see how much money people waste on all kinds of expensive advertising, I get cold sweats. Writing out checks for thousands, even tens of thousands of dollars for ads in magazines makes my skin crawl. If I had to buy half-hours on TV for $20,000 to $50,000 each, I’d never get a night’s sleep. Heck, even spending $500,00 on a Val-Pak coupon or newspaper ad in one town bugs me. I like FREE better. But being a cheapskate really isn’t the issue here. Here’s what IS important: stories about you in the media are FAR more believable and powerful and attractive than any ads you could possibly run. You being interviewed on a radio show is much more credible than you doing an ad on radio. I call this "the halo effect". It’s as if you’ve been blessed by that newspaper, magazine or station. What a huge plus! Also, you get a reporter to write the story in a way he knows his readers will enjoy. Another plus! And here’s another little SECRET: right now, if you "fake" an article write it yourself and print copies that look like it appeared in a publication and use those in mailings or as hand-outs or whatever, you may wind up in a lot of legal hot water. The Federal Trade Commissions says those things are FRAUDULENT. But you CAN reprint an article about you that is real and actually appeared somewhere. And such a reprint DOES make a fantastic addition to a direct-mail campaign or a great trade show hand-out or, blown up big, a great window sign. The bottom line, though, is that paid advertising just cannot measure up to FREE publicity. Just for example, I know this business consultant who advertised his services every month, month after month, in one of the airline magazines. Spent about $3,000 a month for a little ad. Usually got a few leads each month. The whole exercise barely paid for itself. Then one month, that same magazine did a feature article on him and his unique methods (thanks to a simple news release faxed to them). From he got over 200 inquiries and did more business than he had from two years of paid advertising. Take my FORBES article. You can advertise in Forbes all year long and you're just an advertiser. But when Forbes writes about you you're "hot stuff." That's one very good reason why you should be crazy with desire to put my system to work for your business. Here's another: It's Fun And Exciting For You, Your
Employees, Your Family, I'm very interested in the practical stuff: attracting customers, selling products and making lots of money. But I'd be lying if said it wasn't fun having a big, long limousine roll up to my front door, take me to the airport where I travel expenses paid and appear on The Jenny Jones Show, and have all my friends see me there, as an expert on my subject. If you have employees in your business, they love seeing where they work or the person they work for written up in newspapers or magazines or features on TV. It makes proud to work for you. If you have investors or stockholders, they are very impressed with media coverage about you and your business. Even your customers or clients love seeing you and your business on TV or in magazines and newspapers. They like dealing with a popular, successful business or a famous person. Celebrity status is very valuable in and of itself. But I Know What You're Thinking, You
Skeptical, It's perverse human nature to instantly think: well, that may work for other people, but it can't work for me because... Well, listen up: in over 20 YEARS of working with this System and using it for my own different products and hands-on helping clients in different businesses and teaching this at high-priced seminars put on by Dan Kennedy, Mike Enlow, Jeff Paul, Brad Richdale and the like. I have NEVER, I repeat NEVER heard of a product, service, cause or person that could NOT use my System to get oodles and oodles of free publicity. You can't stump me even on a bet. So don't waste even one second wondering whether or not you have something that can get lots of publicity. You do. (I guarantee it.) And I can help you figure all that out. Can You Write a
Press Release That Gets Great Results Yep. In my System, I not only guide you to the "hook" that is right for your situation, I also give you so many examples of super-successful press releases that it is a near-brainless task to copycat and put together yours. There are a couple other simple one page documents you have to put together, too. But that's it. No big, fancy, expensive press kits with slick folders, slick paper, color brochures and all that stuff. No. You really can get rich with free publicity, with as few as just 3 simple pieces of paper, a broadcast fax service, and a phone. Providing, of course, you have your documents faxed to the right media contacts. Who Should Get Your Press Releases? That depends on whether you want to play locally, regionally, nationally or internationally, in business or consumer publications, on radio, on TV, whatever. But regardless of that, you DO need a "pool", a "supply" of these good responsive media contacts to choose from and to work with. You can go ferret all that out for yourself. You can get most of what you need out of about two dozen different directories available in most major city libraries. The ones in your library might be a couple years old, so you'll then have to call each place and verify the person's name. But you can do it that way. However, there IS a really incredible set of three computer disks, for IBM or Mac computers, with over 14,000 media contacts on them. (Think of it; 14,000 people all hungry for a "good story". 14,000 people who have the ability to give you millions of dollars of free publicity!) You can import or transfer the information on these disks into just about any database. In minutes, you can print out personalized letters or envelopes or sort out and print out lists of fax numbers, or whatever. You can go through, choose the ones you want , and pop 'em out. The entire set of diskettes costs just $200.00. If you went and bought all the directories you'd need, in printed form, to pull together this same information, you'd spend at least $700.00. Then you'd have to enter all that information into your computer. Some people charge as much as $500.00 for these diskettes in slightly different forms. But you can get them from me for just $200.00. Of Course, You Have A Lot More Questions There ARE a zillion little nit-picky things that, all added together, make a big difference in winning or losing. Like: After I send or fax the release, do I call? If so, how soon? Or do I send something else? What about postcards? How do I schedule interviews? I've never done an interview before can I do this well? How do I spot and protect myself from hostile interviews? What are the "Secret power words" that cause buyers to come forward as a result of publicity? And on and on and on. Let me assure you that I have answers to every possible, conceivable question. I have made this a simple, step-by-step, fail-safe, screw-up proof, quick to implement System that anybody can use. So, let me tell you exactly what is in System and how you can obtain it: Two Options You Can Choose From, To
Put My System When I decided to put together a System that would empower people to do everything I do for themselves, I decided I would charge less for it than most " professional" publicists or "PR experts" would charge you for an hour or to write one 'textbook-dull' news release. Even though my System is worth a whole lot more than that for reasons that I hope are obvious, I have stuck to that original decision - so the BASIC EDITION of my COMPLETE PUBLICITY SYSTEM requires an investment of just $497.00. And here's everything that's included:
All of that – $497.00 And I’ll quickly remind you – How many times have you flushed $497 right down the toilet on different kinds of paid advertising that failed you? This is a System you’ll use over and over and over again to get mountains of free publicity designed to produce measurable, profitable results... cash profits. I also have a DELUXE Edition of my System. You get everything that’s in the Basic Edition PLUS PERSONAL ASSISTANCE FROM ME! You get certificates good for 2 critiques of your press releases. You can mail or fax in your releases and I’ll personally review them, tighten them up, give you suggestions for improvement... My usual fee for doing this is $250.00, so this is a $500 value. To encourage you to go this way, I also have a collection of 4 Special Reports that I’ll include, too: #1: HOW TO GET ON OPRAH, SALLY, AND THE OTHER MAJOR TV SHOWS. Here’s the exact strategy I used – and it’s different from the standard, "front door" approach. #2: HOW TO REACH THE 24 HOTTEST MEDIA CONTACTS ON THE PLANET. These are the 24 people I have identified as the most influential in the business. I’ll give you an extra strategy to be sure your releases get read by these 24 super-influential and powerful media contacts. Plus, I’ll give you their names, addresses, phone, and fax numbers. #3: HOW TO FLOOD THE MEDIA WITH YOUR INFORMATION ABSOLUTELY FREE. Here’s a nifty little technique that uses your computer instead of a fax to roll you release out to a huge number of good media contacts without even a penny of expense. This alone will save you more money than the entire System requires as your investment. #4: QUICK START & REVIEW GUIDE. In just 4 pages, I overview/review all the Steps of my System. You can refer to this every time you roll out a promotion. Each report is a $69 value, the certificates a $500 value, the Basic System $497, so this DELUXE EDITION should be priced at $1,273.00. But you need invest only $697.00. (You save a juicy $576.00) Oh, I’ll also send you (while my supply lasts) an actual, authentic, collectors piece of the Brooklyn Bridge, mounted, ready for framing. I want you to look at it every day and be inspired to use free publicity to make your fortune. (And it very well may be worth more than the whole System in years to come.) "How Can I Be Sure Your System Will Work For Me?" There just aren’t any real guarantees in life. You might get zip. You might also get hit by a bus tomorrow. All I can do is this: first, tell you that I’ve never yet heard of a "case’ where free publicity couldn’t be made to pay off in a big way, and second, I give you... Two 3-Month, No-Risk, Money-Back Guarantees I’m so confident that you’ll be able to use my system to put stacks of cold, hard cash right into your bank account that I’m willing to guarantee it. If fact, I’ll give you two 3 month guarantees. First, if any time within 3 months of your purchase you’re not completely satisfied with my system, if it isn’t screamingly obvious to you how much money you can make using my system, return everything in original condition for a full refund of the purchase price. No ifs, ands, or buts. You’ve got to be happy. Second – read this one carefully – you also get my... $10,000 Money-Back, No-Risk Guarantee! When you put my system to work for you in that time, you must get at least $10,000 worth of publicity. That means I guarantee that you’ll get newspaper stories, magazine articles, radio interviews, or TV interviews. If you had to pay cash for that same amount of advertising, it would cost you a minimum of $10,000 So, you can keep on spending your hard-earned money on ads that may or may not work. (I’m not interested in that kind of gamble!) Or, you can put the incredible power of publicity to work for you and have the opportunity to get thousands of dollars worth of "free advertising" for the cost of a typical lunch. And everything is guaranteed. I’m taking all the risk for you. You have absolutely no risk at all! How can you possibly lose? But What Would An Offer Be Without A Free Bonus? Here’s the "glitchy thing" about MY business – I can only accept a limited number of new system users every few months, then I have to cut it off – so I can be sure of providing excellent service. So I can only send out a limited number of these invitations at a time, then I have to wait to see how many sign up. It is VERY HELPFUL TO ME if you say "yes" or "no" immediately. Help me by being decisive. When you do so within 10 days of receiving this letter, and, regardless of which system you choose, I’ll include a FREE Guerrilla Publicity Tactics video tape of a presentation I recently made at a very special conference. In this presentation, I revealed my most closely guarded secrets... I show-n-tell exactly how I got millions of dollars worth of FREE publicity... I reveal actual CASH results. I take you inside the business of publicity. The only way to get this video is here, as my free gift to you, for prompt action. To get this video, you must act now. Wait until after the deadline date and the bonus will be GONE. Send in your order form and let me rush this powerful system to you, so you can quickly start reaping the profits and benefits of cranking up your own "free publicity machine." You can use your VISA, MasterCard, American Express, or Discover card. Do it today! Money and fame are just days away! Sincerely,
Paul Hartunian P.S. For as little as $497 (Basic System) you get all the strategies, process steps, documents, samples, examples, case histories, scripts, and contacts I’ve use to get millions of dollars of free publicity. ...How can you say no to such a tremendous value? I even guarantee your satisfaction. Sure, this IS a serious investment. But when you compare it to the costs of paid advertising, and know how much more valuable publicity done right can be, you’ve got to se it as a very small investment certain to yield big dividends. There’s also big competitive advantages for you here. After all, everybody know how to buy advertising. And your competitors do that. Maybe competitors who are bigger than you buy a lot more advertising than you do and that makes things tough for you. But few learn how to get free publicity. By doing that, you can gain a big edge over your competition, even those bigger than you are. I explain all that on the FREE BONUS VIDEO, yours if you act quickly. P.P.S. My system has been used by people around the country. People just like you. Here are a few comments about my system – Click here for Testimonials.
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