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Almost instantly I suddenly got successful. I
found out there were more sellers wanting me to solve their
problems than there were hours in the day. I got pretty good at
this approach pretty quickly. I became the
"matchmaker," writing contracts on properties and
"flipping" them before I ever closed on them. I got
what was left over (the difference between what I agreed to pay
and what my buyer agreed to pay me.) usually $3,000 - $8,000 per
deal!
Incredible! You can make this much money, this
fast, this easy! And it’s not illegal, fattening, or
immoral!
Retailing
Retailing is the business of buying a house at
one price and selling it at another higher price. The difference
between the sell price and your buy price is your profit. Simple.
Simple? No.
At least most people don’t get it right.
Most people listen to greedy owners and conventional minded real
estate agents, title company personnel, and attorney’s.
Believe me, once you learn the simple but factually business way
to run your business, you’ll have these people tell you
again and again you can’t do exactly what you’re doing.
Something as simple as buying a property appraising for $120,000
for $110,000 will get their envious attention. You’re
"supposed" to pay $120,000.
"I’ve made approximately $110,000
in the last 8 months by buying wholesale and selling retail. The
even better part is it’s the easiest
work I’ve ever done! Because of you I’m rocketing
toward my goal of financial freedom at a rate that a year ago I
never would have believed." (James Bleifus, Scottsdale
AZ)
(By the way, please don’t take what
I’m saying as indicative of all real estate professionals
– you will find the more creative ones and they will become
members on your team. But most, by training and practice, are
"conventional.")
"Find ‘em, fix
‘em, flip ‘em, forget ‘em!"
My philosophy on retailing is simple: find
‘em, fix ‘em, flip ‘em, forget ‘em! Buy one
of these ultra low-priced "distress sale" houses (and
you’ll soon see they’re all around you), make it pretty
and livable, then waste no time selling it retail and pick up a
quick $10,000 - $25,000.
Don’t panic about the fixing-up part!
I’m no fan of fix-up either. In fact, it’s a waste, or
at least a misuse, of your valuable time. You shouldn’t be
putzing around the house when you can better use your time
finding another high profit deal.
There are plenty of other people who enjoy and
make it their business to lay and plaster sheetrock, to worm
around with the filthy plumbing, replace broken glass, and throw
up a high quality but very affordable paint job.
I created a foolproof written checklist-system
that factors in all the necessary repair costs, and developed
special methods to get these repairs done by somebody else and
still make exceptional retail profit! You can too! The latest
development of these forms are included in my materials.
Now That You’ve Got The Basic Idea
Behind Wholesaling And Retailing, Let Me Show You Some Real-World
Examples Of Each Type of Deal – And The Kinds Of
Money You Can Make!
You’re probably wondering about the casual
way I talk about finding houses, or "flipping" them.
Sometimes I forget that most people only experience one or two
real estate transactions in their lifetime. Usually these are
lengthy, confusing situations that leave them with very little
desire to ever buy a house again, unless they absolutely have to.
It doesn’t have to be that way… in
fact, it just plain isn’t that way. A few examples…
How ‘bout a few wholesale examples
first?… These come from my files of thousands of successful
students. They call me almost every day – and I love it! --
excitedly sharing with me how much money they’re making so
quickly, easily, and with zero risk!
- Dale Pervis from Florida wrote me recently
about some of the houses he’s flipped wholesale. One
was from a motivated seller (we don’t deal with any
other kind!) that he sold to another investor for a
$15,000 profit; a second property he wholesaled for
$3,000. I might add he made over $10,000 during the first
three months he used my Wholesale/Retail System!
- Dan Layton from Ohio wrote and told me
about a house he bought one day and sold the next day:
"We bought the property from a bank for
$13,500. We sold it the next day for $21,500 as a wholesale deal
to another investor. Retail value: $60,000. (Profit $8,000 in 1
day!) and we never even took title!"
A cool $8,000 is not too shabby for a single
day’s work, is it?
These deals are out there. You can find them.
Everyone in the deal was happy. The bank was glad to get this
property off their hands; Dan was thrilled to make $8,000 for one
day’s work; the fixer-upper investor was ecstatic, he’s
going to make a fortune! You can duplicate Dan’s success.
What about success in the retail aspect of
quick-turn real estate? You can flip these endlessly, safely, and
securely for fat fast cash profits!
- John Freidenbach, also from Ohio,
describes his success:
"Using your System, I found a nice
house needing no repairs (did you get that?.. NO repairs!) which
we were able to purchase for $50,312 with only $5,000 down and
the seller financing the balance. I sold the house within two
months and netted $26,416. (On 1 house!) That’s more than I
made the previous year working."
| He bought low and flipped high within
2 months! With NO repairs. By the way, the $5,000 he
didn’t have? That came from a VISA card! A simple
cash advance. |
 |
Go ahead… Ask the obvious. Why didn’t
the owner sell it himself for full retail. He probably just
didn’t know how to properly market a house, was frustrated.
John, however, had learned how to market the house. You have
knowledge that other people don’t have! And he got paid
handsomely for using his knowledge, wouldn’t you say?
Most people are afraid they’ll pay too
much or won’t know how to accurately figure their actual
expenses. Because this is probably the single biggest concern
when considering a property, I’ve reduced it to a simple
formula. In fact, I’ve created special copyrighted
worksheets that ensure you you’ll never, never, never,
never, never, never, never get into a property without knowing
exactly what your profit will be ahead of time. And if you do
miss, you’ll miss on the low side, meaning you potentially
stand to make even more money out of the deal than you
anticipated.
You receive the right to copy and use these
without limit in the Wholesale/Retail Cash-Flow System.
- Scott Johnston from Delaware use my
methods to work out a winning deal:
"My motivated seller was a woman who
got one of the flyers I’d put out in the neighborhood and
called me. The bank was foreclosing on her house and she wanted
to liquidate without any signs going up in front. All she wanted
was to end up with enough money for a trailer. I estimated the
house needed about $18,000 worth of work and offered her $49,000.
Within six months we had the house completely repaired and sold
it for a profit of $38,000."
You can make simple transactions like these
several times a month… in only a few spare hours each week.
Here’s how simple and easy it is: when I travel to various
cities around the country, to do one of my hands-on "Boot
Camps," one of the things we do is actually go out and look
at houses, do our figuring, and actually make offers. We’ll
often look at ten to fifteen prospective houses in a single
morning. And we’ll buy some. And, quite often, sell or flip
the properties right there. If we do it in a weekend, imagine
what you can do!
To make this idea even clearer in your mind,
let me relate a story of one of my Cash-Flow Graduates… one
of those "Go Getters" who shows what it’s all
about:
"About six months ago, I attended
Ron’s weekend Boot Camp and actually bought two houses
during the Boot Camp. I wholesaled one for a profit of $2,000. I
fixed up the other one and retailed it for a $30,267 profit. It
took a few months to do the work…" (Greg Hitchcock,
Georgia)
Greg learned how to practice wholesaling and
retailing and used them both right away. It just goes to show you
how easy it is, even for a totally new student who’s never
done anything like this before, to equal or exceed their former
salary. By doing a quick wholesale deal followed by a retail,
Greg made $32,000 in less than 5 months!
The Secrets of Buying the
Wholesale/Retail House
Remember, I said the type of house you want to
buy for either of these methods is the same. Basically,
you’re looking for the super-discounted, must-sell bargain.
The seller must be highly motivated to sell, for whatever reason
(there are as many reasons as there are sellers!). The reason
they must sell doesn’t matter… what does matter is your
ability and willingness to solve their problems
with a win-win solution.
The seller wins by getting out from under a
house they can’t afford to keep, you win by getting a
sellable commodity at a price low enough to let you make a very
healthy profit with very little effort.
Will every seller just lay down and take any
offer you present? Of course not! The point is, you’ve got
to control the direction of the entire deal from the very start,
if you want to control the money you will be receiving. Notice, I
said, will be receiving. There won’t be any guesswork
in how much profit you’re going to make… you’ll
know it before you make your offer!
And, to make doubly certain you profit,
you simply call the hotline service we give you at no extra
charge (though, of course, it costs us plenty!). When you first
get started, you’re bound to have plenty of questions,
concerns, and just plain motivational issues… We’ll
guide you through them all!
But consider this… The truth is, you
don’t really know what the owner is willing to sell for,
until you make the offer. Most buyers just P.F.A. (Pull From
the Air) some offer based on the seller’s price.
Dumb!
If you’re going to make a genuine offer to
purchase, you must be able to calculate your real costs, include
your profit, and offer according to those numbers. Unless you
don, you could easily pay thousands of dollars more than
necessary.
The real point is, you’ll waste time and
money by trying to figure what might be acceptable to the seller.
Your job is to decide what you will offer (based on what you want
from the deal) and then make that offer. And the real secret of
making money in this business is to do that dozens and dozens of
times a week. The number of deals you close will be a direct
result of the number of offers you make.
How simple can it get?
I’ve bought over 1,400 houses, and not one
was bought without first making an offer.
And friend, these deals are just not that hard
to find – or to do… Whenever I run ads, my phones literally
ring off the hook with callers wanting to sell their home and
people wanting to buy a home. You can find these deals
everywhere. Read on and learn…
Where To Find The Great
Wholesale/Retail Deals
And Keep Them Coming!
There are dozens of sources in your area waiting
for you or anybody with the knowledge and skills
to solve their problem. And they’re more than willing to let
you make money doing it! Here are some sources you can find in
your own home town that will "kick in the afterburners on
your flight to financial success in real estate:
 Realtors and Real Estate Professionals
| If the whole idea of dealing with a
seller face-to-face or even on the phone just sends cold
chills down your spine, you can always make your offers
though a professional… a real estate agent or
broker. For that matter, you can structure your deals so
that all contact with the seller and with the buyer
occurs through an agent. What?!! Use a real estate agent
and still make money?! Yes. Why
do the things you don’t want to do? That makes it
too much like a J.O.B. A dirty word! Do the things you
enjoy, and learn to let others do the parts that you
don’t enjoy, or the parts that are too
time-consuming.
In my Wholesale/Retail Cash Flow
System, I cover way that Realtors can help you that
you’d never think of. The incredible legwork and
computer research and negotiating and digging these folks
have done for me has save me thousands of hour of work,
then of thousands of dollars, and made me hundreds of
thousands at the same time!
|
Some of the Advantages
of Using Agents That Most
Investors Miss Out On
 Having the agent do all the legwork.
Never having to deal with a seller directly.
Gaining access into the extensive MLS
Service. (I can show you how to use it in way most
brokers don't even know exist!) It's a smorgasbord of
opportunity!
Your time is freed up to do other things.
After all, what is the point of being an entrepreneur,
anyway? Your time is your most valuable commodity... You
should constantly be asking yourself, Is this the best
use of my time?"
|
In fact – because I’m really a lazy
man at heart – I currently find about 75% of my
wholesale/retail deals through agents. They have access, you
probably know, to the Multiple Listing Service (MLS), and they
can zero in on the houses I want. Once I show them how to
pick out the pearls, they bring me all the prospective properties
I can handle!
Believe me, they do! The more I buy, the more
they make!
Real Estate Auctions
...Pennies on the Dollar
Another opportunity, one that's especially good
right now, is real estate auctions . . . by that I mean auctions
where the lender has already foreclosed on the house and is faced
with the task of liquidating or getting rid of the property. With
VA, HUD, FDIC, FNMA, finance company and bank auctions, you're
dealing with a third party that just wants to get rid of a
headache.. .even if it means a loss. For as little as $500
earnest money, you can bid on a property and get it under
contract for 50 cents on the dollar or less.
But, don't forget: in all of these examples
we're talking about finding houses to turn quickly... and we
prefer to do so before actually having to buy the property. So,
for a small amount of money, we can bid and win control over an
entire property, and have a couple of months to "flip"
our interest in it to another investor, before the closing date
comes around (or make agreements to buy it ourselves if we're
planning to retail). How much can we make doing this? $2000,
$3000, $5,000 or more.
What's in it for the other investor that we
"flip" to? With one of my students, one of his first
properties was flipped to him by another Cash-Flow System grad,
who made a quick $17,000 without ever owning or even touching the
property . . . Then Steve made another $16,000 by fixing and
selling it. They both got what they wanted. You see, there's
plenty of room in a deal like this to allow the second party to
make a paycheck, too. After a few repairs, he can retail the
property and pocket an additional $10,000, $20,000 or more in net
profits.
Everyone wins!
The bottom line: other than small
earnest money deposits, you just don't need cash to profit
handsomely from Real Estate auctions. I never miss one when they
happen in my area.
You should concentrate only on properties you
can buy for next-to-nothing, plain and simple. Don't fall in love
with a house (or a car or a boat or any other major purchase, for
that matter). s a Cash-Flow System Specialist, you need to find
the houses that aren't perfect, the ones that need more than a
little cosmetic help ... The houses nice young couples would
never get out of their cars to even look at, they're diamonds in
the rough.
The result: You bid against fewer bidders and
you take home more profit.
There's all sorts of things you'll want to take
advantage of when it comes to these fantastic foreclosure
possibilities . . . unfortunately, most of the information you
get from these government agencies and financial institutions is
about as helpful as those books on taxes that the IRS writes.
I've learned along the way how to really use these resources and
believe me, there are some incredible secrets, like:
How to get advance notice of the auctions, and
sneak your offer in before the sale!
How to bid below the "absolute minimum bid".
How to get deals when your offer is less than other
offers on the same table! Most "experts" tell you
that you can't bid lower than the asking price! This is something
I stumbled onto myself... You won’t believe how simple it
is, either!
How to get more than the 45 to 60 days normally
allowed to close or find someone to flip to, so you have plenty
of time to make your profit.
Ads: the wellspring of your business
Just by reading the classified ads you can find
sellers who are fed up. These are people who are motivated. You
know: "Must Sell"; "Sacrifice"; "Owner
will finance"; "Owner desperate"; and, two of my
favorites, "Divorced Must Sell" and
"Transferred". Ads that tell you the seller has had
enough. They're ready, willing, and able to do whatever is
necessary to move their house. So call them. Go see the property.
Make an offer. Or, better yet, make several to the same seller!
Finding The Great Deals & Getting Them
To Come To You...
There are other sources of deals, but I learned
early on it was much getting the deals to come to me when- ever
possible. I'm referring to creative marketing techniques that do
the work for you. In my opinion, this is one of the most vital,
and overlooked parts of most businesses, including real estate.
The on-going flow of the business is generated right here. For
example, remember classified ads? Well, reading ads and calling
these sellers is just one great way to find properties. They're
looking for a deal-maker. . . someone like you!
So, what if you could have them so interested,
that they'd call YOU up instead of the other way around? Well,
why not? I mean, would you rather spend a couple of hours calling
sellers cold from ads you read in the paper, or sit in your
hammock with your portable phone and take calls from people who
already have decided that they want to sell to you? Is that too
hard? So, let's just say that, in addition to reading the
classifieds and calling a few sellers, we also run some small ads
with our own trigger words. Some terms like: "I buy
houses", and "fast closings"; or, maybe,
"cash for your house", or, "save your
credit"; "any condition/any price" is a good one,
too.
I don't just stop at ads, although these alone
are enough to get your phone ringing off the hook and a
buyer/seller list filled up real quick. I also use several other
methods like...
Flyers - The ads they never throw away.
These are along the same lines as your ads, but
with a little more detail. They don't have to be extremely fancy,
just have your local quick-printer help you out. Then hire some
kids to put them out in neighborhoods. You know, 200 or 300 a
week or so. You'll be amazed by the results. I have had sellers
call me up from flyers two and three years old. It's simple and
it's cheap. In fact, I give you my most productive ads and flyers
in my extensive course.
Business cards mean business in your pocket, Every
day.
Why not tell what you do on your cards? Use the
front and the back. Again, use the same ideas as in the
classified ads you'll be running. Pass them out to everyone. When
you talk to real estate agents, give them several. Pin them to
bulletin boards. The more you get out there the more you have
opportunities knocking on your door. I've included a prototype in
my System.
Letters to tell your story.
When I see an overgrown house or a vacant
house, or find out that someone out-of-town is involved in a
piece of property (renting or selling), I like to send them a
letter. It's a simple form letter, but in it I let them know that
I'm a Real Estate Entrepreneur and that I do buy
houses, and if they are interested in or
considering selling the property, please contact me. I include
some of the key phrases we've already discussed, like "quick
closings", "cash for your house", etc. In fact, my
Wholesale/Retail Cash-Flow System includes the very same letter
that got me a $16,000 profit on a house last month.
These are just a few of the excellent resources
and techniques I've discovered to get great deals and build up an
inventory of houses to turn for instant cash income. Naturally,
the more of these methods you use, the more houses you'll find.
There's just not the space in this single report to cover all of
these in the kind of detail I'd like. That's why, several years
ago I began putting my techniques and resources into complete
courses, so that those who seriously want more, would have
someplace to turn to continue their education. Believe me, I
would have given my right arm to have had a source this thorough
to guide me and direct me through those early years. I learned,
even then, that...
The Price Of Ignorance Is Always
Greater Than The Cost Of Education
And, indeed, the cost of the education I can
provide you is modest compared to the tens of thousands of
dollars simple, dumb mistakes have cost me and others... mistakes
that are absolutely avoidable with proper training. Here's just a
sampling of what you can learn from my experiences
How to buy houses without using credit or having
partners ... in fact, within 30 days of following my System
you'll have the luxury of picking and choosing only the deals
that are the most profitable.
How to estimate repairs in minutes and never lose a
nickel of profit. With my System you'll be right on the money
every time. (I've devoted a whole tape to this one topic)
The five factors to look for that practically guarantee
a successful wholesale/retail deal.
Iron-clad protection to keep all your dealings private
from lawyers, the IRS, real estate agents, or your competitors.
You'll become wealthy with total privacy and no one can ever take
it away! You'll not only get everything you need to know on tape,
but all the documents to implement it.
The four absolutely indispensable tools of a real estate
entrepreneur... with these you'll make your fortune... without
them you'll never achieve your full income potential.
Amazing, easy secrets of getting fast cash almost anyone
can use to buy houses. How to get tens of thousands of dollars
anytime you want it ... within 24 hours.
How to calculate your maximum allowable offer... and,
why you'll never pay it.
How to totally avoid the six most common mistakes real
estate entrepreneurs make and never slow down on your road to
riches.
Why beauty (in houses) is only skin deep, but ugly puts
money in your bank account!
How to know immediately the best neighborhood in your
town to find a constant supply of these Wholesale/Retail deals.
The three reasons why Realtors will be eagerly racing to
bring you killer deals, and will do all the difficult legwork for
you while you relax!
How to make the least expensive advertising draw the
best results, so you get the greatest rewards for the lowest
cost.
Why you never have to sweat to repair termites or rotten
wood damage, even falling ceilings in fact, they'll help make you
loads of money!
Non-profit organizations, resources and contacts worth
thousands in your pocket.
The five ways real estate agents can boost your earning
power... and why they'll trip over each other for the chance to
do it.
How to gain free access to the Multiple Listing Service,
a gold mine of low dollar houses, and how to teach your real
estate agent to use the MLS to make you money!
This is the powerful System that got me where I
am today, and I still use it, every single week. What I like most
about it is the fast cash, and little or no out-of-pocket
expenses, plus I can literally do this part of the business
without ever leaving my desk! That's right,
You Could Be Totally Bedridden
And Make Money With
This Part Of My System...
Imagine how much you can make if you're in
decent health and have a few hours each week you can devote to
it! Many people like this part of the business all by itself, but
there's a great companion business out there: the business of
Non-Qualifying Seller Financing . where sellers literally
bankroll your deals and give you their equity, just because
you're able to solve their problem. I'll cover that in the next
section. After that comes the world of Lease/Options and Options
where you take control of lovely houses in gorgeous neighborhoods
and create several paydays without using money or credit.
Sincerely,
Ron LeGrand
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